About
DMS
Dr Matcha Studio
Founded in Christmas 2025 in London, DMS is an independent research and product studio. We turn complex decisions into working prototypes teams can test in the real world.
Christmas 2025 · London
Operating model
We run one integrated loop from strategy to implementation. Research, design, and engineering stay in the same room so tradeoffs remain explicit and decisions stay grounded.
1. Frame the system
Define the decision, constraints, and signals that matter.
2. Build the prototype
Create the smallest high-fidelity interaction that can prove or disprove the core idea.
3. Test and decide
Run it against real constraints, performance, and accessibility, then decide what to ship, iterate, or stop.